About The House of MacGregor
Nestled in the heart of Dallas’s vibrant Bishop Arts District, The House of MacGregor is a celebrated bespoke millinery atelier offering handcrafted hats that merge timeless artistry with contemporary design. Since its founding in 2008 by milliner Cassie MacGregor, the studio has become a destination for those seeking one-of-a-kind headwear with unmatched elegance and personality.
The Vision Behind the Brand
Cassie MacGregor’s journey into the world of hat-making began in 2002 at the Fashion Institute of Technology in New York City. There, she discovered her passion for millinery, diving deep into the delicate balance of form, fabric, and functionality. With a deep appreciation for both tradition and innovation, she launched The House of MacGregor to provide truly personalized, artful pieces to discerning clientele.
The Bespoke Experience
At The House of MacGregor, every hat is designed as a unique expression of the wearer’s personality. Cassie views millinery as an intuitive art form—fluid and individual—rather than a fixed science. Each piece embraces the natural character of its materials, resulting in a custom creation that is as distinctive as it is stylish.
The atelier offers an array of handcrafted headwear including straw and felt fedoras, fascinators, and elegant event pieces perfect for weddings, horse races, and other special occasions. Clients are actively involved in the design process, ensuring that the final piece feels deeply personal and perfectly tailored to their style.
The Hat Bar Experience
In addition to traditional custom fittings, The House of MacGregor offers an engaging and fun Hat Bar—a fresh concept that allows customers to customize ready-to-wear hats in a creative, hands-on environment. Ideal for walk-ins or group events, the Hat Bar provides an opportunity to select a pre-made base hat and personalize it with a variety of ribbons, feathers, pins, branding, and other trims.
This immersive, interactive experience blends fashion and self-expression in a casual, social setting. Whether you’re hosting a bridal party, attending a derby event, or simply looking to refresh your style, the Hat Bar is the perfect way to walk out with something truly your own—designed by you, with expert guidance from the team.
Leadership in the Millinery Community
Cassie’s passion for hats goes beyond her own studio. She currently serves as the President of the Milliners Guild USA, where she champions the growth of millinery in America. In 2024, she also joined the board of The Headwear Association, contributing her insights and expertise to the broader industry.
Media Recognition & Location
The House of MacGregor has been featured in esteemed publications like W Magazine, Southern Living, D Magazine, Modern Luxury, and the Dallas Observer. These features highlight the studio’s impact on both the local and national fashion landscapes.
Operating by appointment only at 830 Woodlawn Avenue, the studio offers a serene, intimate setting for personalized fittings and consultations. This ensures every customer receives the attention and care they deserve in crafting a one-of-a-kind piece.
