4D Ag Fashion:
Where Family Values Meet Farm Function
In the heart of America’s agricultural landscape, where tradition meets innovation, there’s a remarkable story unfolding at 4D Ag Fashion. This Texas-based company has become a beacon for cowgirl entrepreneurs everywhere—proving that family values, quality craftsmanship, and grit can build an empire that serves farmers and ranchers across the nation.
A Legacy Built on Grit and Global Perspective
Founded in 2017 by husband-and-wife team JP and Elizabeth DeVries, 4D Ag Fashion was born from one simple mission: to deliver high-quality farm gear without a middleman markup.
Elizabeth, who immigrated from the Netherlands with her husband, brought a unique blend of international perspective and hands-on experience to the brand. “You need to have a plan and always stick to the plan,” she says. “You can learn from a lot of people and change the little steps, but if you believe in it—stick to it.”
With full control over manufacturing through their own facility in India, and now a growing Texas-based team—including son, Bram—4D Ag Fashion ensures quality, affordability, and farm-proven practicality in every stitch.
And what better time to celebrate that story than National Dairy Month, a June tradition that honors the 97% of dairy farms still family-owned across America.
What is Dairy Month All About?
It all started back in 1937 as “National Milk Month,” created to stabilize milk demand during surplus season. Today, National Dairy Month celebrates the 3 million people across 60,000 U.S. dairy farms who work hard to provide nourishment and preserve rural economies.
In Wisconsin alone, over 3,200 farms produce 15.7 billion pounds of milk each year—making it a top 5 dairy-producing state. It’s clear: Dairy Month is about more than milk. It’s about the people. The generations. The gear that helps them get the job done.
A Special Thank You to J-Springs Dairy
Our collaboration was made even more meaningful thanks to J-Springs Dairy in Outagamie County, WI, a family-run farm since 1965. This fourth-generation operation is run by the Springstroh and Ziegler families and features cutting-edge Lely robotic milkers, a tunnel-ventilated barn, and 330 acres of cropland.
It’s farms like these—where legacy meets modern tech—that prove why quality gear like 4D Ag Fashion’s bibs are essential to the daily rhythm of rural life.
Cowgirl Collab: When Style Meets Soil
When 4D Ag Fashion reached out to Cowgirl Biz about helping them celebrate National Dairy Month and spotlight their waterproof bibbed overalls, we jumped at the chance. After all, what better way to honor a family-run brand that serves hardworking farm families than with a little help from two of our favorite Where Cowgirls Shop hosts?
We brought in Faith of Ranchy Rapunzel, a bold Western influencer known for her cowgirl spirit and authentic charm. Faith styled the turquoise adult bibs on her channel—proving that functional farmwear doesn’t have to mean sacrificing style.
Meanwhile, Tori Boyea, Miss Rodeo Wisconsin 2024 and co-host of the show, staged a playful, on-farm photoshoot featuring the kids’ bibs—modeled by young ranch hands Payten and Kendall. The result? A campaign that captured both the practicality and joy of everyday farm life—just the way 4D Ag Fashion intended.
Bibbed Overalls: Built for the Barn, Styled for the Day
There’s a reason bibbed overalls have stood the test of time in agriculture—they’re the perfect fusion of function, durability, and ease. And 4D Ag Fashion has taken that classic silhouette and reimagined it for today’s hardworking farm families.
Available in ten bold colors and a wide range of adult and youth sizes, these waterproof bibs are designed to fit your lifestyle—and your whole crew.
Whether you’re mucking stalls, fixing fence lines, washing cattle, or chasing livestock, these bibbed overalls stay put, keep you protected, and move with you. They’re built for early mornings, long hours, and real life on the farm.
Form Meets Function: Farm Fashion Reimagined
4D Ag Fashion’s bibbed overalls don’t just work hard—they look good doing it. Made from lightweight waterproof nylon, they’re ready for anything from daily chores to fair day flair, keeping you dry, clean, and comfortable in any weather.
Key features include:
A front chest pocket for your phone or show schedule
Deep hip and back pockets for tools, gloves, or feed
Velcro side closures and adjustable shoulder straps for quick changes and custom fit
Hi-Vis straps for safety—day or night
From feeding calves to scrubbing equipment or heading to the county fair, these overalls are truly farm-tough and fashion-forward.
Bonus? They layer beautifully. Throw them over a hoodie on cold mornings or pair with a tee when the sun’s high. And yes—kids get the same quality. The youth line mirrors the adult version with reflective details, adjustable sizing, and all the colors kids love (hello, cow print!).
For the Littlest Ranch Hands: The Kids Bib Collection
At 4D Ag Fashion, farm life is a family affair—and that means outfitting the next generation with gear that works just as hard as they do.
The Kids Bibbed Overalls are crafted with the same waterproof protection and thoughtful details as the adult line, but designed with growing ranch hands in mind. Available in sizes from XXS (1–2T) to XXL (12–14), these bibs are made to move, play, and get muddy—without slowing them down.
Key kid-friendly features include:
Velcro sides for easy slip-on and off
Fully adjustable buckles to grow with your child
Hi-Vis reflective straps for safety during chores or play
A variety of fun colors, including Hi-Vis orange, navy, purple, and the ever-popular cow print
Whether they’re helping with chores, jumping in puddles, or running around the fairgrounds, these bibs are made to keep them dry, visible, and comfortable.
Because little cowboys and cowgirls deserve big function—and a little flair, too.
As we reflect on National Dairy Month 2025, we’re proud to celebrate 4D Ag Fashion—a family-run brand that honors tradition, embraces innovation, and shows what’s possible when cowgirl grit meets smart design. From milking cows at dawn to chasing fair ribbons with the next generation, their gear is built to support every chapter of your farm story. For Elizabeth and her family, this isn’t just apparel—it’s a legacy stitched with purpose, proof that a strong plan, a clear vision, and unwavering determination can build a business that lasts.
